Adweek: How many people do you follow on Tumblr?
David Karp: I follow about 300 people.
What do you look for in a blog?
Creative people and the projects they’re working on, other developers, and the new tools they’re finding. There isn’t a whole lot of celebrity navel gazing on my dashboard. I don’t just follow everybody I meet in real life.
What works for brands on Tumblr?
If you’re a super-fan, the idea of having access to the behind-the-scenes raw feed is amazing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in