Fashion Week: Swag Scorecard

havaianas.jpgOur unofficial poll found that the crowd’s top pick for best freebie goes to Havaianas. “Adorable and really comfortable,” enthused a show-goer. Made in Brazil and retailing between $20 and $40, we’re told the flip-flops are a celebrity favorite — just the thing when being snapped coming out of Starbucks. Well-heeled style mavens got to select a footbed and thong color from a wide array of colors and funky patterns. Most popular: the style bearing an all-over Mercedes Benz Fashion Week logo. “I’ve been telling people you can wear them but really, they’re a one-of-a-kind collectible,” said the company’s incredibly earnest rep. Sadly, the $130 version with Swarovski crystals weren’t on offer here but we’re sure if Posh put in a request, they’d whip up a pair for her in no time.

The gals at the swanky Lycra suite were handing out Rimmel mascara and nail polish (“it has Lycra in it!”), tangerine-colored tote bags and notecards bearing designer sketches (“only for press”). We overheard one style maven grouse, “I wanted those jeans they gave out last fall!”

Swanky uptown jeweler Judith Ripka wasn’t giving anything away but we’re guessing that Star Jones, whom we saw glamming it up for the camera at the booth on Sunday, could probably score herself a discount if she asked.

We got excited when we heard the Italian Trade Commission had a massive display of footwear in the center of the tents — Manolos for everybody! Instead of shoes, the rep told us a select number of editors received a “limited edition” black polo shirt with the ITC logo at their party last week.

The W Hotel’s VIP lounge wasn’t giving anything away (besides VOS water and Moet champagne) but the chance to hang with the week’s it-couple Ashton and Demi as one group of lucky civilians did after plunking down about $1000 for the ‘Catwalk Package’ (which also included a one-night stay and tickets to a fashion show) was priceless to the uninitiated. Yes, some people actually paid to be here.

—Diane Clehane