Fashion Week: Mercedes Promo Gives Style Set the Benz

Fashion folk who’ve grown used to scoring serious swag at the tents during Mercedes-Benz Fashion Week have been known to turn their noses up at some of the freebies on offer (we noticed there weren’t many takers for T3 haircare products being thrust at the crowd leaving Monday’s Carolina Herrera show). Forget about cookies (though those DHL biscotti are tasty) and all the newspapers you can carry — how about a new car?


Those aiming to drive off with the gleaming new Mercedes SUV parked in the tent lobby were sorely disappointed after being lured over to the display booth by the luxurious ride and images from the upcoming Sex and the City flick that were playing on a giant monitor behind it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in