Fashion Titles See Promising Fall

Fashion magazines’ benchmark September issues may never see the banner levels of 2007 again. But many have regained much of the ground lost in 2009, when many fall fashion issues shed 20 percent or more of their ad pages.
 
Closely watched Vogue, which lately has faced stiff competition from Time Inc.’s InStyle—is reporting 532 ad pages in its September issue. That’s up 24 percent from last year’s 429 but off its 2007 high of 700.
 
Nevertheless, Vogue publisher Susan Plagemann said, “We feel really good about the business and the brand’s performance in the market.”
 
Plagemann