On Monday minonline is going to release its report on first half ad pages for monthly magazines, but today The New York Post offered some insight into how the top fashion magazines did.
Elle is the big winner, with a 15 percent increase in ad pages to 1,082, up from just 940 in the first half of last year. Coming in second is InStyle with a 14 percent gain, followed by Vogue with a gain of 11 percent. That’s good news, but even better news was just posted by min in a preview of its ad page report:
With 87 titles out of the 152 magazines that we track showing upward gains year-to-date (January-June 2011 vs. 2010), the small +1.44% cumulative differential suggests that print is holding its own in 2011.
Now that’s the way you start a weekend!
Or with a beer or five. Either way.