FarmVille Users Grow Virtual Goods, Raise $320,000 for Charity
The dynamic of buying or earning virtual goods in games is looking like a potentially significant new way to make money for social causes. Zynga is experimenting with this. Last Friday, it introduced a new a virtual sweet potato that you can plant in its hit virtual farming game FarmVille. If you buy a license to plant the potatoes, Zynga will donate half the proceeds to two non-profits working in Haiti.
So far, users have bought 128,000 sweet potatoes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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