Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering
The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality.
Farmers Insurance’s Airship (Zeppelin) will be available free to players starting on Oct. 18. The airship provides “wither protection” for players’ crops for 10 days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in