Advertising Whiz Recalls Casting LA's 'Craziest Actor'
In the new book Advertisers At Work, marketing professor Tracy Tuten interviews 20 leading industry execs and entrepreneurs. Leading off this dynamic compilation is Chris Raih, co-founder and managing director of Venice-based creative agency Zambezi.
Raih reveals that from a very young age growing up in Minnesota, he harbored dreams of writing for Sports Illustrated. But things took a turn for the ad world when the print journalism major interned at local agency Fallon. Today, Raih counts the Los Angeles Lakers as a client, has opened a field office in Shanghai and oversees with co-founder Brian Ford some three dozen employees just steps from the beach.
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