The Cleveland Indians is setting a trend in the social networking arena. The Indians plan to rule Twitter in their hometown by encouraging fans to tweet questions to the team faculty or players.
Both Team President Mark Shapiro and GM Chris Antonetti are now on Twitter with Manager Manny Acta and team players Trevor Crowe and Chris Perez fielding questions from avid fans. The idea is to socialize with the fans and build up a following called the “Tribe”.
A nice incentive to join the tweeting Tribe is a social media ticket discount. By clicking a link and sharing team updates or comments with their Facebook or Twitter friends, Tribe fans are rewarded with some ticketing deals.
The team also started last year with a social media center down near the field in front of the bleachers. The limited section offered Wi-Fi and a TV so that invitees could view all the replays and the live action. Apparently, the center was a huge hit, creating stronger relationships with the fans.
The Cleveland Indians are taking the social media even farther this season by offering the Tribe a social media suite. They will probably have to bring their own hot dogs and beer, but the idea is to bring the Facebook and Tweeting fans together and truly socialize.
Now, it’s doubtful that the social networking will improve the team’s performance, but the franchise hopes to work toward a better average in 2011. But still, the Indians are setting a trend in social networking which will build up their Tribe and revenue.