Talk About Your Favorite Upcoming Event, Get Rewards from FanFueled

Earlier this week FanFueled officially launched a new event ticketing and marketing platform that offers a Win-Win situation for event marketers and fans. The service harnesses the power of social media to reward fans for building a buzz around the events they are attending.

Earlier this week FanFueled officially launched a new event ticketing and marketing platform that offers a Win-Win situation for event marketers and fans.  The service harnesses the power of social media to reward fans for building a buzz around the events they are attending.

FanFueled Founder & CEO Anderson Bell says, “We are excited to offer a new way of doing business that allows people to come together and leverage the word of mouth buzz to drive a more successful and efficient live entertainment industry.  Over 20% of our users share their ticket purchase with their social networks and each one of those shares is generating over 500 free peer-to-peer impressions for our events.”

So how does it work?  A press release explains, “As a ticketing option, FanFueled offers a mutually beneficial solution that slashes fees for event organizers, which are inevitably passed on to the ticket holder.  A $99 ticket for example, would carry a service fee of $3.  FanFueled’s patent-pending platform tracks all sharing on Facebook and Twitter from ticket purchases and rewards fans with rebates when additional purchases result from a share.”

When fans purchase tickets to an event via FanFueled they are prompted to share the event with their friends on social networks.  If their friends buy tickets from their social links then the fans are rewarded with rebates and special promotions, which could be anything from autographed photos to backstage passes, posters, meet-n-greets, t-shirts, VIP upgrades and more.  The fans get rewarded for bringing in new business in the form of ticket sales; the event organizers see an increase in ticket sales; everyone wins.

FanFueled also gives event organizers the unique opportunity to recognize who their most important fans are.  Which fans are bringing in tens or even hundreds of other ticket-buyers through their social networks?  When you sell tickets via Ticketmaster or other online ticket sale services you have no idea which fans are referring their friends.  When you have this information you can reward these fans, which will encourage them to promote your events even more.

Would you be more likely to promote an event to your social networks if you knew you’d be rewarded?  We’d love to hear your thoughts in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.