Indie movie fans, check out the new subscription service, Fandor, where subscribers can share clips from their favorite flicks with their Facebook friends.
Fandor‘s Chief Operating Officer Montgomery Kosma said in a press release that the company seeks to connect “film lovers and filmmakers underserved by Hollywood.”
While major motion pictures rely on multi-million dollar marketing campaigns, independent films rely almost completely on word-of-mouth advertising. This is why Facebook is imperative to the service’s success; as Kosma explains, Facebook is the digital era’s “engine for word-of-mouth.”
Kosma said Fandor is taking the traditional water cooler movie conversation to a more interactive level. Instead of just telling friends how great a movie was, users can select a 60-second clip of their favorite part of the movie and share it, along with a review of the movie, with all of their Facebook friends. Anyone can watch the shared clips, but must login to the service to see the entire movie.
Independent filmmakers can drive word-of-mouth advertising using Fandor’s embed codes on websites and Facebook pages. Even more, since filmmakers are paid partially based on the number of minutes their film is watched, they have some control over their profits. They can post clips of their movie throughout the web, generating both fans and revenue.
Fandor offers all Facebook users the chance to watch a free movie after logging in with Facebook Connect. After the free movie, Facebook users can try the service free for 30 days. Continuing the subscription costs $10.
Kosma assures us 50 percent of the subscription fee goes directly to filmmakers. While the majority of the money pays filmmakers based on the number of minutes their movie is watched, a small part of the revenue pot is divided amongst all filmmakers featured on Fandor – no one walks away empty handed. This model is especially beneficial to short films, mostly ignored by Netflix, Hulu and other competing services.
Fandor’s independent movie collection currently totals over 2,600 films, with more films added regularly. Movies play on any PC, Mac or Boxee system, but the website has plans to add compatibility with other devices, particularly iPad, within the next few months. While the service currently only serves customers in the United States, Fandor intends to add more countries, and more foreign films, as the service grows.
Readers, have you had a chance to check out Fandor yet, and if so, what do you think of it?