Fancy, a socially curated marketplace, will now give its members cash for referring sales. It works a little bit like the rewards systems at other retailers, but instead of rewarding you for your own purchases, Fancy rewards you for your influence on other members.
The site tracks all of the items you share with a unique referral tag. When one someone else buys an item with your tag, you’ll get two percent of the purchase price. Thirty days later, a credit will appear in your dashboard that you can use to buy other things on the site.
Two percent might not sound like much money, but they don’t call the site “Fancy” for nothing. Hello, $1,880 handbag!
If you’re more of a window shopper, there’s also a credit for referring friends just to sign up for Fancy. (They’ll give you one dollar per friend.)
The network is starting to look less and less like Pinterest, the inspiration board that covers things like home improvement projects and teaching tips as well as items for sale; and that dumped its affiliate links program months ago. Though enormously popular, Pinterest still hasn’t implemented a business model.
Fancy, in contrast, has already made itself into an e-commerce site for designer clothing, luxury hotel reservations, gadgets, and other merchandise.
If anything, Fancy has taken its cue from daily deal sites like LivingSocial and Groupon, which also reward people for sharing the deals with their friends through social media sites. Fancy connects internationally with mixi and Renren as well as Facebook, Twitter, and other networks, making the process of buying online inherently social.