TGI Fridays' "Fan Woody" Campaign Offers Free Burgers if Page Hits a Half Million Fans
T.G.I. Fridays is taking an interesting approach to attracting Facebook fans to its brand, launching an ad campaign with an original character named Woody. Woody is an “average guy” looking to pick up 500,000 fans before the end of September, and if he’s successful, those fans will receive a free Jack Daniels burger.
Woody has a few commercials running on television and posted in the Videos tab on his Fan page, in which he promotes his the page and the free burger offer.
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