Fan Appz launches Social Database

Social media marketing platform Fan Appz announced a feature this week to help companies gather information about their fans that can then be applied to other marketing efforts.

With the new Social Database, marketers can begin to create individual customer profiles as users interact with Fan Appz applications. For example, a retailer might use the sweepstakes app to give away a prize on Facebook and then later use the poll app to drive additional engagement. Instead of those being isolated efforts that result in unclear business value, now the company can associate users’ contact info with their preferences, and run a more personalized email marketing campaign.

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