There’s an outfit in the San Fernando Valley called the Famous Radio Ranch. It is not some sort of final resting place for pre-Internet era radio industry artifacts.
Rather, it’s a well-established radio ad firm founded by Dick Orkin and run with the help of his brother Sandy and son Haris. This year, two of the company’s spots are finalists at the prestigious 2011 Radio Mercury Awards.
Both of the nominated Ranch commercials were for Zippo’s line of outdoor products. They are titled, delightfully, “Button Your Pants” (voiced by Sean Donnellan, Tom Tartamella, Tod Stanton) and “Frozen Snot” (Tommy Smeltzer, Roger Rose).
“We’re very proud to be finalists,” said creative director Haris. “In a time when money is tight and companies are carefully watching every advertising dollar, radio continues to be an affordable, very effective medium that can reach people where they live.” Winners will be announced October 4 in New York.