Family Circle Cup Serves Up Mobile Site
Tennis, everyone? The Family Circle Cup tournament added a fully functional mobile site to its social media arsenal, joining its already existing presence on Facebook, Twitter, YouTube, and Flickr.
Tennis, everyone? The Family Circle Cup tournament added a fully functional mobile site to its social media arsenal, joining its already existing presence on Facebook, Twitter, YouTube, and Flickr.
The 2011 event is underway at The Family Circle Tennis Center on Daniel Island in Charleston, S.C., and it runs through April 10.
Fans attending the tournament can access the mobile site by scanning any of the several tags, or QR codes (quick response), located on signage around the stadium, and the site includes daily schedules, player profiles, updated draws, a stadium map, and social media posts (including players’ Facebook and Twitter feeds).
Family Circle Cup general manager Bob Moran said:
Our fans, and the way they consume media, are extremely diverse.
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