TubeMogul Aims To Reduce Deceitful Online Video Ad Practices With FakePreRoll

Marketers—do you know where and how your online video ads are being displayed?  TubeMogul reports that you may not be getting what you think you’re paying for when you buy pre-roll video ads.

According to a post on the TubeMogul blog, “Many video advertising vendors are using ‘Fake Pre-Rolls’ to fulfill campaigns.  Fake Pre-Rolls are video ads that auto-play on a web page where the viewer has no intent to watch the ad or the content after the ad.