According to Adweek, Fairchild Fashion Group – in an effort to increase its consumer presence – is launching a print version of its website, style.com.
Peter Kaplan, Editorial Director at Fairchild, and Dirk Standen, Style.com’s Editor-in-Chief, are now prepping the magazine for a fourth quarter launch.
Launching the print venture is the (sort of) easy part, making it successful, that’s another story. But apparently Fairchild feels confident that the Style.com brand will carry it through. One piece of advice: Put Kim Kardashian on the cover of every issue. Like her or not, that woman moves print.