Facing The Music, MySpace Expected to Solidify Grip on Under-34s
The NYTimes’ Brian Stelter and Tim Arango write about the challenges facing MySpace’s new CEO Owen Van Natta as the site cedes social networking eyeballs to Facebook.
Compared with the overall online population in the United States, the site draws disproportionate numbers of teenagers, twentysomethings and people whose household income is less than $25,000 a year, according to the measurement firm comScore. The Facebook audience tends to be more affluent, making it a more appealing space for higher-end advertisers.
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