Facebook's Top-Secret iPhone Platform

80 developers creating apps for Project Spartan

Facebook has some super-secret plans in the work that could be a threat to Apple's app dominance. TechCrunch is reporting that the social network is working on a new platform—code named Project Spartan—that won't be distributed through Apple's App Store, but instead will be entirely HTML5-based, and accessible through the iPhone’s mobile Safari browser.

“Facebook will never admit this, but those familiar with the project believe the intention is very clear: to use Apple’s own devices against them to break the stranglehold they have on mobile app distribution,” says TechCrunch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in