Facebook's Sandberg, Nielsen's Burbank Discuss BrandLift
Facebook chief operating officer Sheryl Sandberg used her speech at New York Advertising Week Tuesday morning to elaborate on the partnership between the social-networking site and Google, reported by The Wall Street Journal Monday, and she was joined on stage by Nielsen Online CEO John Burbank, CNET reported.
Sandberg and Burbank confirmed much of what was reported Monday, saying that the two companies will launch a market-research tool called BrandLift to measure response to advertisements on Facebook, adding that the two parties eventually expect to expand BrandLift to other companies.
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