Facebook's Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration

The social net essentially forecast the development late last year

While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer quite be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed—to varying degrees and depending on the shop—when compared with year-over-year percentage growth for the same period in 2016.

While the findings come from a limited group of ad players, their numbers may mean Facebook’s ad-growth rate could be continuing the small slide it saw during the first quarter of the year, when ad revenue increased by

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