Facebook's News Feed Boosts Engagement By 29%
Facebook's news feed continues to demonstrate quality over quantity for pages: Likes have risen nine percent and comments have gone up 21 percent, despite 25 percent fewer views, or impressions.
Facebook’s news feed continues to demonstrate quality over quantity for pages: Likes have risen nine percent and comments have gone up 21 percent, despite 25 percent fewer views, or impressions.
So goes EdgeRank Checker’s analysis of how the changed news feed’s first two weeks affected over 3,500 pages on Facebook.
The interesting thing here is that comments outpace likes, a reversal of what pages have seen before the advent of the news feed changes.
When likes and comments are considered together as engagement — an increase of 29 percent — then the analysis bolsters a previous one by EdgeRank Checker, in which impressions dropped but interactions increased.
EdgeRank
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