Facebook's Microsoft Banner Ads Disappear - How Important Are They?

Towards the end of the holidays, Facebook users may have noticed that they weren’t seeing any of the banner ads provided by Microsoft. These ads, in fact, often don’t appear on the site anyway, these days. The reason is that Facebook’s own home page advertising features and its performance advertising network have become a lot bigger in recent years.

When Microsoft invested $240 million in Facebook at a $15 billion valuation, back in 2007, the deal was strategic — among other things, Microsoft became the company’s exclusive third-party brand advertising partner.

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