Facebook's Latest Sponsored Stories Feature Could Help Games Grow
Facebook added three new types to its Sponsor Stories user-created ad feature today that could help social game developers recapture some of the viral marketing lost when Facebook cut back on viral channels last year, notably when it took game stories out of the news feed.
Sponsored Stories turn user activity into an ad-like story displayed in the Sponsored column on the right hand side of the screen. One of the three new types, the game or app played Sponsored Story, creates a story displayed to friends of a user that has used an app or game for more than 10 minutes or at least twice within the last 30 days.
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