Facebook’s cookie-free targeting with Atlas: one step closer to Minority Report?

If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his past purchases.  If you’re also a passionate digital marketer, you probably saw that and thought, “Whoa, that’s creepy and cool at the same time!”

While personal physiological identification with businesses is headed in that direction already, especially with Apple’s recent launch of Apple Pay, it’ll be some time before society overcomes privacy concerns to allow this type of authentication to be used for advertising purposes. 

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