Facebook Will Pay Publishers to Livestream Video in New Hub

Platform takes aim at YouTube, Periscope

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.  

TechCrunch also reported that news publishers will be paid to stream live video via the hub instead of their own websites. No other details of that plan were provided. 

In addition, the tech news site says there will be a live group videos feature, and users will be able to utilize Facebook's six reaction emojis to express what they think of the livestreams. Marketers will be able to glean stats about how many people watched it live, as well as mine other engagement metrics.

The hub clearly represents Facebook taking aim once again at YouTube's general video market share, while its live focus also signifies a new challenge for Twitter-owned Periscope. 

Mark Zuckerberg, Facebook CEO, announced the move today on his social platform, stating: "Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it's going to create new opportunities for people to come together."

Meanwhile, TechCrunch writer Josh Constine posted a YouTube video that shows off some of the hub's features.