Wildfire Integrates Adaptly's Facebook Ad Technology

Adaptly's social advertising and optimization technology has been integrated into the Wildfire Social Marketing Suite, giving marketers on Facebook and other social networks the ability to create, control, and track content via a single interface.

Adaptly‘s social advertising and optimization technology has been integrated into the Wildfire Social Marketing Suite, giving marketers on Facebook and other social networks the ability to create, control, and track content via a single interface.

The proprietary technology from Adaptly, which tracks more than 160 social metrics and is aimed at optimizing consumer engagement including likes, comments, and sharing, was added to the suite of tools from Wildfire, which enables marketers to design, publish, and manage content on Facebook and other social networks.

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