Facebook VP Fischer Advises An 'Always-On Strategy'
The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook’s VP of business and marketing partnerships, whose presentation could be boiled down to this: “Your brand needs an always-on strategy.”
When your brand is on social networks, like, say, Facebook, it’s always accessible. Moreover, marketing efforts “have always tried to stimulate word-of-mount, but it’s really short-lived. Social technology is changing that,” Fischer added.
It’s not just about reaching the people who “like” you, it’s about reaching the people they’re friends with.
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