Facebook Versus Shagbook — Need We Say More?

We're surprised that a site called Shagbook hasn't already been sued out of existence. The dating site started in 2006 and we're only just now hearing from a publicist for the defense against the standard Facebook trademark lawsuit.

We’re surprised that a site called Shagbook hasn’t already been sued out of existence. The dating site started in 2006 and we’re only just now hearing from a publicist for the defense against the standard Facebook trademark lawsuit.

The defense attorneys think that even though Facebook predated Shagbook by two years, technically that shouldn’t matter in court because the U.S. social network didn’t become “famous” until 2007.

Mark Brooks, an consultant with Courtland Brooks, said in an email to us:

Facebook is chasing down Shagbook.com (my client) regarding the ‘book’ in their name. Shagbook just filed their answer to Facebook’s trademark opposition. Shagbook argues that Facebook…

  • should never have been allowed to trademark “Facebook”
  • has stated in the past that it is in the business of connecting people who already know each other, not making introduction
  • is a bully.

Call us biased, we don’t think either of those three points will fly in court.

Brooks clarified in a subsequent email, “The owner is American. While he was living in the U.K. he referred to his ‘little Blackbook’ as his ‘little Shagbook.’ He was amused with the word ‘shag,’ and picked up the name Shagbook.com, all perfectly innocently.”

Readers, do you think Shagbook will be able to continue in operation despite Facebook’s many successes shuttering other websites ending in the suffix “book?”