Facebook users sought to put their best faces forward in April, as Facebook IQ’s analysis of Topics to Watch for the month found that conversation about BB cream soared 10.2 times year over year and 1.1 times versus March.
Talk about BB cream—and related terms CC cream, CoverGirl, concealer eye shadow, foundation, lip gloss, makeup, mascara, Maybelline and moisturizer—was thoroughly dominated by women, especially those between the ages of 25 and 49.
Healthy eating also made its mark in April, as bilberry—joined by related topics blackberry, blueberries, cocoa bean, cranberry, grape seed extract, malpighia emarginata, orange, papaya, pomegranates and raspberries—saw conversation rise 3.4
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