Facebook Users Were Sure to Apply Their BB Cream in April

Cosmetics were one of the month’s Topics to Watch

Talk about BB cream and related terms was thoroughly dominated by women
pogrebkov/iStock

Facebook users sought to put their best faces forward in April, as Facebook IQ’s analysis of Topics to Watch for the month found that conversation about BB cream soared 10.2 times year over year and 1.1 times versus March.

Talk about BB cream—and related terms CC cream, CoverGirl, concealer eye shadow, foundation, lip gloss, makeup, mascara, Maybelline and moisturizer—was thoroughly dominated by women, especially those between the ages of 25 and 49.

Healthy eating also made its mark in April, as bilberry—joined by related topics blackberry, blueberries, cocoa bean, cranberry, grape seed extract, malpighia emarginata, orange, papaya, pomegranates and raspberries—saw conversation rise 3.4 times compared with April 2017 and 1.3 times month over month, driven largely by women 25 through 64.

Technology also factored into April’s Topics to Watch, as discussion about contrast ratio was up 12 times year over year and doubled March levels.

Talk about contrast ratio and related terms 1080p, computer monitor, digital visual interface, HDMI, high-definition television, liquid-crystal display, native resolution, Samsung, video graphics array and Vizio was led by men 25 through 49.

Facebook users quenched their thirsts in April, as drink mix and related topics calorie, chocolate, coffee, Herbalife, Kool-Aid, protein, sangria, sugar, tea and vanilla saw conversation jumps of 3.7 times versus April 2017 and 0.8 times compared with March. Women 18 through 49 were the primary drivers.

Users of the social network belted out tunes on their keytars last month, as the musical instrument—joined by related terms Chip and Dale, cover version, electric guitar, fiddle, Google Play, iTunes Store, Korg, NPR Music, nyckelharpa and Rescue Rangers—saw conversation leap 8.8 times year over year and 0.9 times month over month, carried by men 25 through 34.

Finally, Facebook users took to the skies in April, as conversation about parasailing and related topics the Bahamas, Cozumel (Mexico), Florida, having fun, Hawaii, jet ski, Key West Harbor, Mexico, snorkeling and traveling was up 7.6 times compared with April 2017 and 1.1 times month over month, with women between 18 and 49 leading the way.

We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.