Facebook Users Seek Out Branded Content

Facebook has often been lambasted as having terrible engagement for pages. Other smaller services have apparently vastly surpassed Facebook when it comes to engagement. However, Facebook is still as monolithic as ever, and what it lacks in engagement percentage, it makes up for acting as a home for many brands, according to analysis from Simply Measured.

A statement from Simply Measured reads:

The 100 companies included in the study have amassed a collective 1.1 billion fans, and 77 percent of the companies have individual audiences of greater than a million fans.