With more than 1 billion people logging in every day, Facebook is the king of social networks in terms of daily active users and the amount of referral traffic generated by those users. Still some businesses have a hard time utilizing the deluge of data, especially when it comes to understanding what inspires people to share. A report from content marketing agency Fractl provides some insights into what kinds of content people share on Facebook.
Fractl surveyed 2,000 people about how they share content. More than one-half of Facebook users log in multiple times per day and share content from third-party publishers at least once per week. Those who used Facebook less frequently also shared less content.
Men and women both like to share funny videos and news content. However, men are more likely than women to post political content, according to the survey results. Women, on the other hand, are more likely to share inspirational stories and pictures of food, cute animals or babies than men.
Millennials are least likely to share political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational.
Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh.
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