American Express will be making its presence felt in the social media arena even more so by introducing a social shopping platform called Link, Like, Love. The platform will match deals with Facebook users via their social graph. By simply linking their account to the Link, Like, Love application on Facebook, card members will view offers and deals curated based on their activities, likes, interests and check-ins, across Facebook’s social graph.
The process starts with users selecting deals they like from their Link, Like, Love. The selection is linked to their card. They just use their card at the time they are ready to redeem the offer and receive their discount. The discount is indicted on their monthly statement. If the card member is really excited about the deal, she can share it with her friends.
The platform hones in on the potential to personalize offers based on card members’ social behavior. By keeping the deals strictly coherent to the card member’s preference on Facebook will save needless offers and wasted time.
What I find really unique to American Express platform is the card company is reaching out to small local businesses, offering a new self-service tool called Go Social. The tool will allow merchants to simply establish their presence on multiple social networks while offering deals and discounts.
The initial merchants making offers are impressive, including 20th Century Fox, Outback Steakhouse, Dunkin’ Donuts, Whole Foods Market, Virgin America, H&M, Westin Hotels & Resorts and Sheraton Hotels & Resorts.
American Express social shopping platform is low-key in that the deals are not one-shot invitations, but more of coupons based on what the card member liked in the past. All a user has to do is link from her Facebook page, and she is in on the deals.