Facebook User Learns to Not Question Star Wars About Unisex Armor

The Dark Side of community management.

The world–at least the nerdier part of it–is holding its breath for this December when the long-awaited and heavily anticipated “Star Wars VII: The Force Awakens” comes to the big screen.

While these people are camped out in their sweetest cosplay threads and branded pup tents for tickets, the only PR score Disney and Lucasfilm are interested in is the standing ovation as the end credits appear.

This has been a year-long promotional machine, so you can bet if any troll (or Jawa, Ewok, or droid) shows up on social media questioning any issues with pre-production, assumed spoiler alerts, or the random gripe about sexism, the Force is going to be strong against that one.

Meet Captain Phasma.

This is one of the villains in the new movie–a particularly badass chrome Stormtrooper who serves as a commanding officer for one of its heroes, Finn (John Boyega). Be careful, however, if you choose to call Phasma “one of the bad guys.”

christieThat’s because this is Captain Phasma.

And if she looks familiar, that’s because she’s also Brienne of Tarth from Game of Thrones. Her name is Gwendolyn Christie and she stands an altitudinous 6′ 3″. Now, did you know that .gif was a lady?

Someone named Cody Paul did and took to Facebook over the weekend, much to the chagrin of Star Wars and Bad Robot proper.

Cody’s observation was one of haute couture rather than sci-fi nerdism.

“Not to be sexist but it’s really hard to tell that’s female armor for me.” The official account was pretty quick to respond, doing so within the hour.

So said Star Wars (arguably a 40-something social media person gritting his or her teeth), “It’s armor. On a woman. It doesn’t have to look feminine.”

And boom goes the dynamite.

That response inspired more than 200 comments, with rebel forces and empire aficionados firing back and forth about women’s liberation and Steampunking (we think). And then it was deleted from Facebook…but not before screen grabs happened.

Somewhere, a Star Wars employee dropped his or her mic/light saber.

Ask yourself, though: are you sure you want to go into community management?

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