Facebook Upgrades Its Commenting System

This afternoon Facebook announced that the recently launched comment system has now been installed on over 50,000 websites, and to mark the milestone the site is releasing a number of new features.

This afternoon Facebook announced that the recently launched comment system has now been installed on over 50,000 websites, and to mark the milestone the site is releasing a number of new features.

Larger News Feed Stories

One of the most significant upgrades is an increased size for comments in the news feed. The result is that those publications which implement the new comment service are likely to have an increased conversion from news feed exposure. Just like the Facebook like button, comments will soon become a significant source of referral traffic from within the site.

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