Facebook Updates Policy Terms for Big Platform Applications

Facebook has long required the largest application developers on its platform to agree to an additional set of terms that, while undisclosed, appear to be aimed at ensuring site performance quality. The company updated these terms this week to set a higher bar for which apps qualify for those terms.

Here’s the update to the developer policy document:

If you exceed, or plan to exceed, any of the following thresholds please contact us as you may be subject to additional terms: (>5M MAU) or (>100M API calls per day) or (>50M impressions per day).

We asked Facebook for more details on the change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in