Facebook updates page insights to make reach metric more accurate, include mobile
Facebook today made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a user scrolls and loads the page’s story, the company tells us.
Reach is the total number of people who have seen a page post within the first 28 days since it was made. Reach is counted when a post is loaded and shown in News Feed. Beginning
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