Facebook updates email rules for application developers

This afternoon, Facebook turned on new application email allocation limits as part of the Platform team’s continuing efforts to build a comprehensive Application Reputation System that controls access to Facebook’s viral marketing channels according to user feedback.

The new email allocations, originally announced to developers last week, limit the number of emails that applications are allowed to send per user per day. Like request and notification limits, applications are assigned a bucket rating. For email limits, buckets are assigned based on user disable rates.

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