Facebook Updates Branded Content Policy to Include Verified Profiles

Users with verified Facebook profiles can now share branded content on Facebook.

Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles.

Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting branded content and tagging the associated marketers in their posts.

With this update, users with verified profiles, such as athletes, musicians, comedians and others, will also be able to post branded content and tag the associated marketers in their posts.

In a Facebook Media blog post, Facebook explained what it defines as branded content:

On Facebook, we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that features a third party product, brand, or sponsor.

When a verified Facebook page or profile tags a marketer in a branded content post, the marketer will receive a notification, and they will have access to “post-level insights.” Marketers will also be able to share and boost the posts they’re tagged in.

Readers: What do you think about this update to Facebook’s Branded Content Policy?