U.K. visitors who’d strayed from Facebook during the summer months returned in September.
Experian Hitwise reported that Facebook accounted for almost 52 percent of U.K. visits to social networks in September, up 3.08 percent from 48.86 percent in August.
The only other social networking site to see a gain in the U.K. in September was LinkedIn, which trickled up 0.13 percent, to 0.96 percent of U.K. visits to social networks in September, from 0.83 percent in August.
As for the unlucky ones:
- YouTube fell 1.05 percent, to 22.5 percent in September from 23.55 percent in August;
- Twitter lost .47 percent, 3.4 percent, 3.87 percent, respectively;
- Yahoo Answers lost .08 percent, 2.34 percent, 2.42 percent;
- Gumtree lost .03 percent, 1.16 percent, 1.19 percent;
- Tumblr lost .08 percent, .84 percent, .92 percent;
- Moneysavingexpert lost .03 percent, .43 percent, .47 percent;
- Myspace lost.04 percent, .39 percent, .42 percent; and
- Moshi Monsters lost .12 percent, .37 percent, .49 percent.
Experian Hitwise pointed out that October is the second busiest month for social media traffic.
Like the company’s Marketing Research Analyst James Murray added:
December is always the biggest month of the year for social media usage, but our seasonal trend data show that October is the second-busiest month of the year. Brands need to start capitalizing on this traffic and increased usage now in order to ensure that the impact of their social interaction will carry through to the crucial Christmas sales period.
With the summer holiday season now over, Facebook has bounced back to take nearly 52 percent of all visits to social networking sites. Social media as a whole experiences a dry patch during July and August, but September always kick-starts usage again with students starting university terms, kids going back to school, and the working population returning from holiday.
Readers, do you find that your social media usage subsides in the summer and rebounds in the fall?