Dunkin' Donuts—a Starbucks rival that's been a New England/East Coast mainstay for decades—announced today that it's finally entering the southern California market in 2015. Dunkin' Donuts CEO Nigel Travis said that his company is seeking franchisees in Los Angeles, Riverside, San Diego, San Bernadino, Ventura and Orange Counties.
The exec's announcement appropriately was delivered through social media, via Dunkin' Donuts blog, since he said the brand's Facebook and Twitter audiences were instrumental in making the decision to push westward. The brand has 8.3 million Facebook fans and 197,000 Twitter followers. He also stated Hollywood celebrities pleading for Dunkin' Donuts to arrive in Tinsel Town helped drive the expansion.
Can Dunkin' Donuts challenge Seattle-based Starbucks on the latter's West Coast turf?
And what's next, Larry Bird coaching the Lakers?