Facebook and Twitter Gear Up for the 2014 World Cup

Facebook and Twitter are primed to face off in an effort to capture the biggest share of World Cup audiences -- and associated marketing dollars.

world cup

With the 2014 FIFA World Cup ready to kick off this Thursday, Facebook and Twitter are gearing up to welcome and facilitate soccer fans. With a host of features large and small, Facebook and Twitter are primed to face off in an effort to capture the biggest share of audiences — and associated marketing dollars.

Facebook has created a World Cup trending hub, which includes fan maps, aggregated content from fans, brands and notable players. The hub also lists upcoming matches, and links to the team pages for the teams that are currently playing.

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