Why do you share on Twitter?
If you’re like 79 percent of Canadian respondents to a recent poll, it’s to endorse content. Conversely, just 32 percent of those surveyed use Facebook to endorse content, which is just one of the different ways people use both platforms.
For example, four in 10 share content on Facebook simply to add content to their Page or feed. However, that was cited as a reason by just one in 20 Twitter users.