Facebook tweaks requirements for app activity featured in ads
Facebook has quietly changed the conditions that determine whether an app is eligible to be shown as a Sponsored Story, according to the Ads API documentation.
The change reduces the amount of time required for a user to engage with an app before displaying the activity as a Sponsored Story, but shortens the window during which the activity is considered relevant.
Previously, “app used” activity was eligible to be shown to a user’s friends as a Sponsored Story if a person used an app twice in the last 28 days or for longer than 10 minutes in one session within the last 28 days.
Now when someone uses an app for at least four minutes in the last 14 days, that activity can be shown to the person’s friends as a Sponsored Story like the one seen right.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in