Facebook tweaks News Feed algorithm to deliver more relevant ads

Facebook is constantly making changes to its News Feed algorithm. The most recent major changes came with Story Bumping and Last Actor, but the site announced Friday that it is altering the algorithm to help advertisers deliver more relevant ads to users.

Hong Ge, Facebook’s Engineering Manager for News Feed ads, said in a blog post that these latest changes come after receiving feedback both from brands and from users regarding what’s best in News Feed.

Ge described the changes that are coming to the News Feed algorithm:

When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.