Facebook Tweaks Formula for Calculating Active Application Users

Facebook made a change to the way that it counts active users for applications starting last Friday. Now, likes and comments on stream content published by the app are no longer counted. The results of the change are already very visible for many apps on AppData, but Facebook says the calculations are still in progress, so the numbers for all apps may not yet be updated.

This change affects all apps, Facebook says, but active user counts for mobile apps will be most significantly affected, because many of them generate user content that gets a lot of likes and comments.

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