Facebook Trumps Google For New York Times Paywall

Clicking on a Facebook share of a New York Times article gets you right through the site's newest paywall free of charge and on an unlimited basis.

Clicking on a Facebook share of a New York Times article gets you right through the site’s newest paywall free of charge and on an unlimited basis.

Yesterday, the Times revamped its fee structure to reflect how people access the content, and those coming from Facebook and Twitter get unlimited free reading. Those who arrive at NYT articles from Google will be limited to five free visits per day.

According to Matt Rosoff from Business Insider, the Times sees a clear traffic pattern, where social networking sites are driving “a ton of newspaper traffic.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in