Timeline Makes TripAdvisor Facebook App Grow Tenfold
TripAdvisor's Cities I've Visited application is enjoying ten times as many visitors since upgrading for timeline.
TripAdvisor‘s Cities I’ve Visited application is enjoying ten times as many visitors since upgrading for timeline.
TripAdvisor originally launched Cities I’ve Visited in 2007, and Facebook’s developer blog highlighted changes to the app that were implemented during the upgrade, and the results they have brought.
Cities I’ve Visited has incorporated the open graph action verbs: pin (to point out a location on a map, updated, want to go, favorite, and rate. TripAdvisor also helped spur usage of the app by running targeted ads and a sponsored stories campaign on Facebook.
The developer blog post added:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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