Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
Interestingly, the latest in the series suggests beauty brands need to take note of "permanent makeup," a cosmetic technique that uses tattoos to produce designs resembling, say, eyeliner. Compared to a year ago, Facebook's nearly 200 million American users are posting 16.7 times more often about the subject.
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